This campaign was designed to lure people back to live opera performances, post-pandemic. We decided to animate props for this creative to hint at storylines without depicting them literally. Copy lines such as “Come back to mischief” served to lure people back for a full-on live experience.
This opera season had it all from a dramatic perspective, including Wagner's epic Die Walkure. Therefore, we decided to use the most delicious metaphor of all time — food — to entice opera lovers to an epic season of big stories and themes. All visuals and videos were custom shot and animated in-house.
With each new season we look for unifying themes. What has emerged for the 2024/25 season is the quest to be our better selves. The illustrative approach captures the essence of each narrative, while unifying the season through texture, colour, and rendering style.
Here is a campaign that ran during the pandemic to entice new users to POV's digital programming.
Every now we get a great opportunity with a one-off ad. This one for Opera America magazine was to encourage rentals of Pacific Opera's fully packaged shows (sets, props and costumes), which can be shipped off and rented by smaller opera companies across North America.
We acknowledge and give thanks to the Lekwungen People of the Songhees and Esquimalt Nations on whose territory we live and work.
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