Tackling racism in the workplace is a hot topic. This campaign addresses the responsibility we each share for making a difference.
Trapeze created a comprehensive digital, magazine and outdoor campaign and web landing page that provides actionable resources for organizations. Kudos to our project photographer Nathan Smith and to the great talent who really came through for this shoot.
Campaign performance and engagement for a subject of this nature was strong and some stats posted below. Of particular note, the ad that said, “You can’t remain silent and call yourself anti-racist” ad was the strongest performing across digital channels. It’s nice to know what struck the deepest chord in people’s hearts and minds. Want to learn more? Check out the campaign landing page.
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