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One of the goals was to familiarize a younger audience with the fun and theatre of an auction, hence this first campaign, which was executed via strategically placed transit shelters in the downtown, near Kilshaw’s location.
The next campaign is focused on procuring consignments from an older audience, and the featured ad, “My new wife doesn’t like my old paintings”, actually led to a man calling Kilshaw’s and saying exactly that — and then consigning a bunch of artwork for auction! We loved that story.