The new Cosmedica website sets the gold standard for the medical aesthetics category. The website features mega-navigation which works extremely well by giving quick access to information located deep in the website. Search is featured prominently on the home page to enhance a quick customer journey.
The current Cosmedica brand campaign is less about treatments and more about how taking care of your skin is the right way to go – leading to healthy skin and greater self-confidence. A bit more of a lifestyle feel. Executed across media with an emphasis on outdoor in and around the Cosmedica clinic in beautiful Oak Bay, BC.
Strategic Ad Placement: Airport
This series of brand ads for Cosmedica are seen in the prominent Security and Arrivals areas of Victoria International Airport by both locals departing Victoria and visitors to our region. It’s a great example of crafting ideas for their exact use in situ.
Strategic Ad Placement: Shopping Centre
Here are 2 Cosmedica video ads we created for placement within a fashion-forward shopping centre. These ads run on large vertical screens throughout the centre and are treatment focused, targeting women, (mothers), and teenagers for rosacea and acne treatments.
Many of our Cosmedica campaigns have focused on the medical expertise of Dermatologist Dr. Mark Lupin. Dr. Lupin’s specialization and reputation is one of the key factors that set Cosmedica apart from competitors.
“We have worked with Trapeze for over 10 years. I am constantly impressed by their ability to generate new ideas and deliver high quality work. Trapeze is a true partner in our business and they have helped us build a position of leadership in the market.”
RN, Manager and Co-Founder, Cosmedica
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