Every year we have an internal challenge to design the Art Gallery ‘Paint-In’ event poster and interactive campaign. Paint-In is a TD sponsored event that attracts over 30,000 people to an outdoor art show. The most recent Paint-In creative was a nod to 1960’s ‘paint-by-numbers’ style.
This campaign showcases the diversity of the Gallery’s collection and surprising nature of all that there is to discover on a visit.
This refreshing tourism-oriented campaign used the theme of ‘Made You Look’ and a cheeky icon to garner attention for the Gallery within a cluttered tourism ad environment.
We acknowledge and give thanks to the Lekwungen People of the Songhees and Esquimalt Nations on whose territory we live and work.
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