This emotive TV commercial and multidisciplinary campaign focuses on the steps each of us can take to help prevent and prepare for wildfires. The campaign featured fire-fighting and management professionals, and a BC family in an imaginary living room setting in the forest — as a metaphor for the home we all love and share.
This campaign under the banner of ‘Stronger BC’ features everyday British Columbians asking pointed questions about the challenges we face. The campaign delivers information about the specific actions the BC Government is taking to address concerns. Topics covered include housing and affordability, healthcare access, cost of living, and skills and training.
The idea here was to normalize getting COVID & Flu shots by promoting them (and other behaviors) as a healthy habit for fall/winter. This multi-disciplinary campaign took a graphic approach using solid colour backgrounds and simple clinical environments to deliver the message. Animated scene transitions added motion to the scene changes, with an up-tempo soundtrack to tie it all together.
We acknowledge and give thanks to the Lekwungen People of the Songhees and Esquimalt Nations on whose territory we live and work.
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